Best Startup Advices from Rob Rawson, a Founder of Staff.com

Best Startup Advices from Rob Rawson, a Founder of Staff.com

Startups with Rob RawsonEntrepreneurs face many challenges when starting small or global internet businesses. I’ve been there and done that before. Actually, nowadays I am still going through interesting business development stages running a global recruitment platform – Staff.com. Before I started my first worldwide software business (Timedoctor) I also succeeded in a few smaller startups. I’d be happy to share my business and marketing experience with those who want to start a small or big internet business. Continue reading

How to make a cartoonish explainer video

How to make a cartoonish explainer video

Many of internet marketing professionals and entrepreneurs come to a stage when they need an explainer video in order to increase the conversion rate of their visitors. I have experience of developing very different range of video products and animated videos. I will tell you how to make a good quality explainer video paying way less than a thousand of dollars. I’ll share the process details, which I use in our company. Continue reading

Is an Explainer Video a Good Alternative to a “Talking Head Presentation”?

Is an Explainer Video a Good Alternative to a “Talking Head Presentation”?

There are several ways to deliver information about your company or product to potential clients and explainer videos are one of the most effective ways to do so. In fact, in recent years, many entrepreneurs began making presentations of themselves, and the now popular “talking head videos” were born. Let’s take a closer look at whether this type of product is a good way to communicate your particular message. Continue reading

How long should your whiteboard video be?

How long should your whiteboard video be?

What’s the best length of time for your whiteboard video ad? That’s a question that many clients ask me. The easy answer is: “Long enough to deliver your point.” The length usually depends on application. Our field of expertise is explainer videos for businesses, so here is our view on the issue.

In this article we will talk about ads for sales pages. If you want to make an animated lesson for the purpose of sharing knowledge or an experience, then that requires a completely different approach. You can read about it soon in a separate article. Continue reading